Avoid Hiring a Bad SEO with Google’s Official “How to Hire an SEO” Video

Great news for business owners out there who want to hire someone to do their SEO.

Google’s released a step-by-step video on how to evaluate a professional SEO and determine whether or not they are the right service provider for your business. If you’re looking for information on how to avoid hiring a bad SEO, this is the video is for you.

In How to Hire an SEO Maile Ohye breaks down what a true “SEO” is in the eyes of Google, and offers tactics to shake the shiesters and find a legit SEO consultant that will guide your business to improved traffic and business growth.

Watch the 11:37 long video below:

Some highlights:

The whole point of the video is to help business owners AVOID hiring a BAD SEO. So what does Google consider a bad SEO?

“One who you might pay a lot of money without positive results; or even worse”

“One who implements shady practices on your website that result in a reduction in search rankings”

Google’s say on SEO success:

“If you want longterm success there aren’t any quick magical tricks that SEO will provide so that your site ranks #1”

“Its important to note that an SEO’s potential is only as high as the quality of your business or website.”

“Successful SEO helps your website put your best foot forward so that it ranks appropriately.”

“Successful SEO also looks to improve entire searcher experience – from search results to clicking on your website and potentially converting.”

Straight from Google:

“In most cases, SEO will need four months to a year to help your business first implement improvements and then see potential benefit”

“In the majority of cases, doing whats good for SEO is also doing whats good for your online customers.”

Signs you’ve found a promising SEO:

“An SEO that doesn’t seem interested in learning about your business from a holistic standpoint – look elsewhere”

“A good SEO should feel like someone you can work with , learn from experiment with, and who generally cares about you and your business not just getting your site the highest rank.”

Some Examples of How an SEO should handle branded and unbranded queries:

“For branded queries –  your website is providing a great experience that allows customers who know your brand / website to easily find exactly what they need and potentially convert. They might recommend improvements that help the entire searcher experience from what they see in search results to when they click on a result and use your website.”

“For unbranded queries an SEO can help you make sense of the online competitive landscape.They can tell you things like here are the types of queries that would make sense for your business to rank but here is what your competition has done and why I think they rank where they do.”

Much of my stress comes from proving immediate value to my clients and making sure they know they made the right choice when they hired Formula Internet. Most of my clients come to me as the 3rd, 4th, even 5th SEO!! So the pressure is there for me. I pride myself on our ability to make quick and impactful changes. It was nice to see some of my practices highlighted in a positive way:

“An SEO will provide recommendations for how to improve rankings for these queries and overall user experience.”

“A good SEO will try to prioritize what ideas can bring your business the most improvement for the least investment, and what improvements may take more time but help growth and the long term.”

And gems like:

“One of the biggest holdups to improving a website isn’t their recommendations but a business making time to implement the improvements.”

“Make sure that your entire organization is on board else your SEO improvements may be non-existent regardless of who you hire.”

I feel like “SEO” is such an overused word. Many people contact me they tell me they need SEO and are clueless about what SEO actually is. Paid Search is SEO. Dark Posts are SEO, anything that has to do with marketing online is SEO. Even people who are very clear on what SEO is are still working with people performing outdated techniqes.

So this video does a lot of the education that I do on a 1 on 1 basis. With so much noise in SEO it’s tough for business owners to know exactly what they are looking for, and this video does a great job of clarifying what an SEO’s true objectives are.

SEO isn’t about crafty technical trickery.

“SEO is about building a technically sound website that has the content your clients are looking for, is easy to navigate and has a clear, definable objective.”

From full search experience from clicking on your result in the SERPS to completing an action – sale, signup, etc.

It’s nice to know where you stand with your practices, performance benchmarks, etc. So this video is good feedback for us, as well as super useful for people thinking about hiring an SEO agency or consultant.

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